This Use Case is part of B.Art
The Aesthetics of Lightweight
Challenge
The challenge of the artistic intervention "Estetica della Leggerezza" (ENG: The aesthetics of lightweight) was to communicate the history and values of the Enzo Reschini company: the passion for work, the culture of beauty, sustainability, innovation and the link with the territory.
Process
To achieve the goal, several meetings and inspections were held at the Reschini headquarters and its construction sites. To document the activities carried out, the owners and workers of the company, Roberta Biagiarelli and Babelia's collaborators and the photojournalist Luigi Ottani, who made a video-photographic report, were involved. All the materials, interviews, notes, photos and videos collected merged into the conception and processing of a performative event that made use of theatrical and video-artistic techniques, presented as the final event of the project at the Reschini company.
Results
Innovation of the company's communication contents.
